NYLONDONBIZ
BRAND BUILDING IN AGE OF AI
I Help Organizations Launch AI-Powered Products and Services, Build Trust With Consumers & Drive AI Adoption
AI won't succeed because the technology is powerful—it will succeed because consumers ultimately trust, use, and advocate for it. As organizations rush to integrate AI into products, services, and everyday experiences, many overlook what actually determines success: public understanding, approval, and satisfaction. Without clear brand storytelling, meaningful context around a product or service, and transparent communication, curiosity will turn to confusion and skepticism to resistance. I help organizations close that gap through narrative and brand building —turning trust, understanding, and engagement into the conditions AI needs to create real value for all.
IT'S ABOUT EMPOWERING PEOPLE
AI Adoption Isn’t Just About Mastering New Technology
Organizations are investing billions in AI innovation, but technology only creates value when people understand it, trust it, and choose to use it. I help leaders build that confidence—in their products and in their leadership—through stakeholder engagement and strategic narrative, turning AI investment into real-world adoption. That means building public confidence, shaping AI narratives, and navigating the complex issues and conversations that come with it.
ABOUT ME
Shannon Kimberly EdwardsAI Adoption & Public Trust Advisor, Narrative Strategist, Author
I've spent more than two decades in consumer technology, including at Netflix, eBay, and Popsugar, as well as, years leading startups in Europe. I've been writing about AI for over a decade, led an early computer vision startup, and today advise New York State and New York City on AI, education, and data privacy. I'm the author of AI for Families: Ultimate Guide to Mastering AI, and have a second book coming later this year exploring the human skills we'll need in an AI-powered future.
HOW I CAN HELP
| AI Adoption Strategy | Developing practical strategies that increase confidence, participation, and long-term adoption. |
| Public Trust & Narrative Refinement | Helping organizations explain AI in ways that build credibility instead of fear. |
| Community & Stakeholder Engagement | Helping organizations involve the people affected by AI—not simply communicate to them. |
| Trust-Centered Communications | Creating communication strategies that reduce confusion and increase confidence. |
Storytelling in action
